City Brew Tours – Social Media & Digital Content Associate – Craft Beer Job Listing

City Brew Tours is the leading curator of craft brewery tours in North America. Our team delivers unforgettable experiences to over 40,000 people each year, and our tours are offered in 15 different cities across North America.

As the Social Media & Digital Content Associate, You will be responsible for two major parts of our marketing efforts: (1) managing our paid and organic social media channels and (2) creating and coordinating video, photo, and graphic assets. We are looking for a creative and organized individual with a passion for storytelling and craft beer to lead and grow the social media presence of City Brew Tours. This position reports to the Marketing Manager and will be supported by a graphic designer.

This position might be for you if:

You are a creative storyteller. You have successfully managed social media platforms for an existing brand, creating and coordinating compelling visual content and driving growth. You love beer and the craft beer culture, and can create content that expresses an expert level of knowledge and appreciation for that culture. You have excellent communication skills. You don’t have an issue speaking up if you have found a better way to do something or you want to pursue a new opportunity.

The Social Media Associate will focus on two main areas:

  • Social Media Management

    • Manage content distribution to social media platforms, including Facebook, Instagram, YouTube, and LinkedIn, to increase engagement and website traffic

    • Continuously improve our paid and organic social media content strategy representing the City Brew Tours brand in line with our values, and our short-term and long-term marketing goals

    • Contribute to strategic planning, development, and coordination of all marketing initiatives to promote the City Brew Tours brand and company initiatives

    • Analyze and report on key performance indicators (KPIs) and make adjustments

    • Keep up to date with industry news and trends as they relate to our brand

    • Stay in tune with current best practices in the industry and review competitor’s social media and digital marketing efforts to compare their activities with those of our company


  • 1-3 years of experience in social media management for an existing brand, including writing copy and visual content production and coordination

  • Demonstrated ability to grow social media accounts through engagement and followers

  • Demonstrated ability to create and capitalize on social media trends (ie Reels, Instagram Stories, TikTok)

  • Creativity in designing and selecting content and an understanding of what makes compelling content

  • Knowledge of and interest in exploring new avenues for social media growth

  • Proven knowledge of the major social media platforms

  • Knowledge of beer and the beer industry, with the ability to communicate on the topic authoritatively

  • Ability to maintain an engaging, cohesive visual aesthetic

  • Exceptional attention to detail

  • Exceptional written communication skills and an ability to proofread and edit copy

Preferred skills:

  • Experience with Adobe Illustrator and Photoshop

  • Experience with Meta/Facebook Ads Manager

  • Basic technical knowledge of WordPress

  • Bachelor’s Degree in Communications, Marketing, Graphic Design, or related field


  • Base Salary $42,000 – $46,000 depending on experience

  • 401k with company match

  • Health and Dental Insurance with 80% company contribution

  • Unlimited paid time off

  • Office set-up stipend and monthly internet bill reimbursements

  • Employee perks including free tours and discounts

Location: We conduct business in the following states: DC, FL, MD, MA, MI, NC, NY, OH, OR, PA, TX, VT, VA, WA. Only applicants that reside in the previously listed states will be considered for this position. This position is remote with a preference for candidates who live near one of our tour locations.

To apply for this position, Please submit your resume, cover letter, and 5 examples of your previous work with an existing brand to Personal posts are not accepted.

Physical Requirements: You may need to sit for longer durations and look at a computer screen while working in your home office.

About Us

City Brew Tours is the leading curator of craft brewery tours in North America. Unboxed Experiences is a new online enterprise offering educational interactive experiences that allow people to learn, grow, and connect virtually. Brewvana is an ecommerce store that sells subscription boxes, special occasion boxes, and home brewing supplies. City Brew Tours, Unboxed Experiences, and Brewvana are the three brands of the CBT Group.

We are a TripAdvisor Hall of Fame award winner, and have been listed in Inc. magazine as a fastest growing private company in the US for four consecutive years. Founded in New England, our experiences are now offered online and in 15 different cities across North America with a majority of our staff working remotely.

CBT Group and its affiliates are equal opportunity employers. We celebrate the diversity that continues to enrich our communities.

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